frey helps young Swedes start investing — in the world's best companies, in about five minutes. Honest, simple, and finally in plain English.
Free to join · No jargon · Cancel anytime
Swedes are among the best savers in the world — and among the least likely to invest. Money left in cash quietly loses to inflation every single year. frey exists to close that gap, one first step at a time.
No spreadsheets, no 40-page brochures, no bank advisor trying to sell you something. Just a clear path from the cash sitting in your account to a real, diversified portfolio.
A few simple questions — what you're investing for and how you feel about ups and downs. Two minutes, no finance degree required.
We build you a sensible mix of the world's best companies — global index funds plus the US names you already know. Diversified by default.
Move money in seconds, set up automatic monthly top-ups, and round up spare change. Then let time and the market do the work.
Americans have quietly built wealth in the stock market for generations. frey gives you the same thing — clean access to the US and global market, the companies you actually use every day, explained without the jargon.
Apple, Nvidia, Microsoft, plus broad global index funds — in one simple portfolio.
Start with as little as 100 kr. We explain every choice in plain language, never finance-speak.
Held in an ISK account, so your growth stays simple at tax time.
Banks make money by selling you their own products — funds with fat hidden fees that work for them, not you. We don't. We charge one small, flat fee and that's it. No commissions, no nudging you into things, no fine print.
We're opening frey to a first group of investors in Stockholm. Join the waitlist and we'll bring you in early.
None at all. frey is built for people making their very first investment. We guide you through every step and explain the why behind each choice.
You can start with 100 kr. There's no minimum that locks anyone out — the whole point is to make the first step easy.
One small, flat fee — and a tiny currency spread when you buy US assets. We never take hidden commissions or sell you our own products. Our incentive is to grow your money, not ours.
Your investments are held with a regulated, licensed partner broker and kept separate from frey. You stay in control of your money at all times.
Yes, whenever you like. Investing works best over years, but there's never a lock-in.